Chutianjinbao
2013-06-10 10:42
Chutianjinbao header
"Chutianjinbao" founded on November 18, 2001, daily edition 48 edition. Newspaper style as "an international perspective economic characteristics" to "China's economy the most temperature media" as the newspaper philosophy, determined to create a "Central first Chinese class," the financial media, Hubei Daily Media Group, a subsidiary of strong brand media. Average daily circulation of 650,000 copies, 500,000 copies of which the city of Wuhan. Contents Introduction Basic Information layout settings newspaper readership market outlook analysis of social activity newspaper honors beautiful location information transformation Introduction "Chutianjinbao" founded on November 18, 2001. According to information from the domestic authority of the media monitoring agency (CTR Market Research CTR, Guangzhou New Era) survey results have shown that since 2002, "Chutianjinbao" the number of reading, reading rate, in Hubei Province and Wuhan City The media are at the second place. Currently, the "Chutianjinbao" average daily circulation of 650,000 copies, which in Wuhan city circulation exceeded 500,000 copies. As early as 2004, the amount of advertising on the newspaper passed yuan, annual profits and taxes more than 2000 yuan. January 7, 2013, "Chutianjinbao" active revision transition to financial media, highlighting the "gold" character features, and strive to build political and economic, financial, produced by the other sections, highlighting the wealth of theory, promote values. Revised "Chutianjinbao" to CCTV Financial Channel as a model, and strive to build China's most economical type of media temperature. Audience lock the middle class, civil servants, business elite, Kochi crowd, theme positioning more clearly, newspaper features initially apparent. "Chutianjinbao" after the revision, enthusiastic readers to reflect, widely recognized by the industry, the business community jointly respond to advertising to optimize the structure, to enhance the reputation of the newspaper, a more temperature, more depth, more thick, more taste of Finance and Economics media began to reveal light. Basic Information Frequency: Daily Organizer: Hubei Daily Media Group Address: Wuhan City, Hubei Province, Wuchang East Lake Road No. 181, Metropolis Media Building Code: 430077 national unity ISSN: CN42-0102 Youfadaihao :37-47 Retail Price: 1.00 Yuan layout settings
four open daily 48 edition, points A1, A2, B, etc. stacked, stacked 32 where A1 version, set color. A1 stacked into the people's livelihood, consumer, financial, Sankei, services, events, art and other seven major sections, the main features layout are: world news, livelihood hot livelihood perspective, depth of people's livelihood, livelihood surveys, 181 reviews, commercial geography, economy micro-channel, street selling, building cars is still the wind, global famous enterprises, Chinese manufacturing, walk through Wall Street, Choi Chi legend, Riverside House, etc. Another real estate, communications, computers,f50 adidas, home appliances, fashion and other special issue and various supplements. Fine columns are: "Zhenlin Kanlou", "Rao mind attack", "Maydan Pathfinder," "Zhu abacus run insurance." And so on. Readers 1, the reader positioning: the middle class, business people, business elite, Kochi crowd other high-end mainstream groups; 2. Has some material basis and cultural awareness, there is a high demand for the spiritual life of the reader; 3 in the fast-paced city living environment, eager to relieve stress, relax and office workers; 4. tired of the monotony of popular newspapers, hoping to read the information fresh fashion forward readers; 5. likes to take a relaxed mood for readers; 6. primary audience crowd :18-45-year-old adult readers. Social activities "Chutianjinbao" active participation in the political, cultural, sports, welfare and other social activities, founded more than 10 years has organized various activities hundreds, of which 10 brand slogan Jingchu activity is affecting the country. Such as "Chutianjinbao weekend party", "Love in drift bottles" large-scale activities in Love "volunteer team gold at the weekend", "gold car line newspaper readers love", "Hubei gold at Fashion Culture Festival", etc., by all levels of government leaders and the public praise. Among them, "volunteer team gold at the weekend," in recognition of the State Ministry of Civil Affairs, "Kim reported Fashion Culture Festival" activities to promote the brand by the Hubei Culture Award; "Golden newspaper readers love car line" by the State Ministry of Civil Affairs, Charity recognition. Distribution data Wuhan newspaper retail market share (data from 16 November 2012 sample survey of retail outlets) media name sales ranking a market share of 36.33% Chutianjinbao Metropolis Daily ; 2 30.93% 3 25.64% Wuhan Evening News Morning 4 4.74% Wuhan Changjiang Daily 5 2.36% location honor a newspaper, work, "restaurant" was right "to refuse customers bring their own drinks," China News Award was awarded second prize 2,2013 government published the second session of Hubei Province Award 3, gold was quoted at the weekend volunteers Ministry of Civil Affairs awarded the "Outstanding Volunteer Organization" title 4, gold was quoted at Fashion Culture Festival cultural brand for the Hubei Provincial Government Activities Award five, love working for the Ministry of National Women's Federation "safeguarding children's rights advanced unit" awards beautiful transformation Chu earth, pregnant with beauty; Tai Mei Wuhan, outstanding. January 7, 2013,soccer cleats nike mercurial, "Chutianjinbao" new revision, passionate debut. Wealth Theory, and values. Newspaper concept look. Central first, the national first-class, targeting loud lofty. More temperature, more depth, more dimensions. Economy, finance, life, services,mercurial nike, humanities, five one, in parallel, to provide you with a richer, more professional, more unique and more valuable news and views. Closer, more wisdom, more stylish. One more surprise, more quality new Gold Report, a more modern, more international range of children's grade reader, such as a sun, gushing into the sky. But care of the trails, gray horizontal Cuiwei. Looking back at the past, founded 11 years, "Chutianjinbao" traveled, is a constantly climbing path. In the highly competitive media market, "Chutianjinbao" came from behind to become a cutting-edge media loved by readers. Daily circulation of 650,000 copies, of which central city of Wuhan over 500,000 copies. CCTV CTR released several consecutive years of monitoring data shows that the market share of Chutianjinbao, circulation rate and other indicators, ranking second in Wuhan similar media. This is a time of change. New Year, conform to the media situation develops, gold was quoted at re-ignited the passion of reform. This time, our vision is far higher, horn louder, more targeted. Whole-hearted service for readers, all for the sake of users. Revamped Chutianjinbao, to raise the overall quality - more business value. Determined to make the new gold at economic life service media, becoming CCTV Financial Channel's "paper version." To this end, section content adjustment and optimization, further highlights the commercial value. Political, economic, consumer, financial, Sankei, life, current affairs, humanities, eight plate Tiaofenlvxi, conjoined attack. NWS layout eclectic, dominate, "Choi Chi Legend" tells the story of wealth entrepreneurs; "walk through Wall Street" Focus on the Global Financial hotspot. "Global famous enterprises", "China", "China Hi-Tech", "Chinese Ming wine" and other special sections, Majestic, aspirational, carefully create widespread influence, build first-class voice. More communication value. New Gold Report Audience positioned in the middle class, civil servants, business elite, Kochi crowd, more effective dissemination of information, customer service is more accurate, more extended reading time, direct access to more influential, more purchasing power, more mainstream spread of power crowd. More brand value. Strengthen exclusive coverage to raise the overall influence; effort planning reports, and comprehensively improve competitiveness; focused supervision reports, comprehensive reconstruction of credibility. "River small property surveys" and other exclusive planning reports strong response; "Ezhou Liangzihu 18,000 residents shouted thirsty" and other livelihood immediate supervision reports. "Glorious dream six years · I witnessed the 'fifteen' building", "reformers in the footsteps", "our 3.15" thick and heavy topics such as planning, just launched, it has won rave reviews. Continuous heavy head reported that the rapid increase of new gold at reputation, brand value quickly highlighted. More service value. "Commercial Geography", "investment adviser", "Health Guide" features more than 20 layouts from scratch and living and interpreting major policies, concerns basic necessities of life, focusing investment banking, leading entrepreneurial wealth, creating service chain, highlighting the feelings of the people's livelihood has become Readers home a good helper, good financial adviser. More humanistic values. Emotional, cultural, recreational and other traditional advantages content, re-Jina, optimizing a stack. Entertainment News more lively, emotional news more energy. Shed "Riverside House", "181 Review" and other characteristics layouts, more rich cultural atmosphere, more profound cultural heritage. Modern mainstream header, layout transparent atmosphere, rich in content subtlety. New Gold Report facelift just 20 days, readers responded enthusiastically, widely recognized by the industry, the business community responded positively. Bucked the market circulation, advertising surged sharply scale, unprecedented operating structure optimized to enhance the reputation of the newspaper. Passion ignited a dream, the dream activate power, and power to create glory. Because your attention and care, because your trust and expectations, we will always remain upright posture and high morale, carries the dream, all the way forward! (29 January 2013)