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II II development of the definition of the composition II II Edit this paragraph the definition of II, namely English abbreviation for Internet Identity , Chinese for the Internet to identify, in their daily work , more known as IIS (Internet Identity system). IIS is an enterprise conscious , planned their own characteristics CI enterprises to the public via the Internet to show initiative and dissemination to the public on the Internet in the enterprise has a manageable , consistent corporate communications specification impression and understanding , so that consumers better cognitive and leave a good impression. II significance and CI (Corporate Identity) and VI (VisualIdentity) the same , II is an important corporate identity system, an integral part of the Internet era, companies must focus on areas and manage them efficiently . Is a business card on the Internet , allowing enterprises to better embrace the Internet era. Edit this paragraph II II development management pioneered by Cao Fei made ​​in 2009 by BMW, General Motors , KFC and other well-known enterprises in the attempt , although trying to get beneficial results, but at the time did not theoretical. With the development of social media , Mr. Cao Fei gradually improve this theory, put forward in 2011 by the end of the name II , and perfect for the theory to become China advertising in marketing , brand management system is an important contribution to the spread . But because of the rapid development of the Internet ,Football Boots Soccer Cleats Shoes Adidas Adipure Cheap IV TRX FG Football Cleats White Black Blue , this theory is still in perfect period , is not perfect . Edit this paragraph II II differs from the composition of CI, VI model, all elements are vested all enterprises , II is the corporate Internet assets , weiki class platform for public evaluation and information search tools ( eg search engines ) presents the composition. So II includes the construction and management of two parts, the construction is the construction of an enterprise through the official website , the official micro-Bo , the official micro-letters , etc. actively building their Internet image ; management refers to companies through active and effective participation WEIKI platform management ,2013 Football Boots Soccer Cleats ShoesNike Mercurial Vapor Superfly III IC Orange Silver , socialization media communication , CRM management network , SEM, SEO, asset implanted by means of search engines, social media ,Online discount stores On Sale Nike Zoom Kobe VII Black Red shoes , public service tool in corporate image management.