Market Research

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meanings of steps academic journals published Periodical Information About Journal major tenet Audience Instruction to expand the meaning of this paragraph editing ICC / ESOMAR (ICC / Global Market researcher Association), China Marketing Research Association (China Marketing Research Association) the market research is defined as: "means to achieve the purpose of market research information of the process, including the information needed to issue the corresponding specific design method of information collection, management and implementation of the data collection process, analyze findings, draw conclusions and determine its meaning, etc. In the classification, including quantitative research, qualitative research, retail research, media and advertising research, commercial and industrial research on minorities and special groups of research, opinion polls and desktop research. "This definition does not only include commercial market research activities, but also for minorities and special groups of research, opinion polls and desktop research. It is worth noting: This definition does not include only commercial market research activities, but also for minorities and special groups of research, opinion polls and desktop research. Usually market research refers to research organizations (enterprises) with customers, relations between the public process of the law, in the field of marketing is an important element. It is the customers, clients, the public and marketers through information linking this information has the following functions: to identify, define marketing opportunities and problems that may arise, develop, optimize marketing mix and evaluate their effectiveness. Thus, market research is not just research purchaser and user psychology and behavior, but also to the marketing campaign to be studied at all stages, namely, from the producer to the consumer in this process all the information and data on business activity as system to collect, record, collate and analyze, to understand the reality of commodity markets and potential markets, the scope of their research is that all products and services. Market research, said the general approach of technical, market research has the following four methods

market research methods

Qualitative Marketing Research Qualitative marketing research: the most commonly used. Is simply the number of respondents from the answer to analyze, not for the entire population, it will not do large-scale statistics. Common examples are: focus groups focus groups, depth interviews, the project carried out and so on. Quantitative Marketing Research Quantitative marketing research: using the hypothesis in the form of an arbitrary sampling, and the number of samples to infer from the results, this approach is often used in the census, surveys and other large economic power research. Common examples include: large questionnaire inquiry form system questionnaires and so on. Observational techniques Observational techniques: social phenomena observed by the researchers, and set your own cross way is horizontal comparison (usually refers to the temporal comparison), and the vertical comparison (with the same or different times different social phenomenon more) ; common examples are: product usage analysis, analysis of browser's cookie. Experimental techniques Experimental techniques: by the researchers to create a semi-artificial environment test user. This semi-artificial environment to control some of the researchers want to control the impact of factors, examples include the purchase of laboratory, the test venue. Market and survey researchers often are integrated using the above four kinds of practices, they may start to get some first hand information background knowledge, then the target consumer group interviews conducted (qualitative research design) to explore more of the problem, and finally may be a result of customers further expand the scope of the specific requirements of a national survey (quantitative). The value of the role of market research Keywords: enterprise value, value-driven, customer value. In today's business market, more and more companies are working with partner companies to establish a good relationship to get a competitive advantage. Partnerships already in theory and practitioners conducted extensive research. These studies include the social exchange theory, transaction cost theory, resource theory and the concept of the interaction theory, and so these theories and methods to better understand our relationship with suppliers manufacturers provide a new perspective. In the services market? Significance of customer value has been widely accepted in the commercial market value is also critical. Supply chain theory has proven the value of the commercial market management is based source of competitive advantage. The relationship between companies and different groups are present in the value of acceptance, value creation, value generation, value distribution activity is reflected in the value creation between different companies to obtain valuable information, markets and technology,Nike Mercurial 2012-Nike Mercurial Vapor VIII Firm Ground Football Boots Bright Mango Black Soccer Cleats, increase efficiency, and improve cooperation relations and other aspects. Therefore,2013 Football Boots Soccer Cleats Shoes Adidas Predator Lethal Zone TRX FG White Red Black , partners need to know what is the value creation drivers and how to use these factors to their service in order to facilitate enterprises to establish a competitive advantage. From another perspective, any kind of marketing to be successful you must first create value for customers The same applies to the commercial market relationship marketing practice how to use the commercial market value of relationship marketing to study the problem is a topic of great significance for saying how to strengthen the good relations with partners perceived value of the mechanism is of great significance. The value of the commercial market and maximize enterprise value driven analysis of modern theory of value Tun industry capital structure theory stems from the non-tax model and by the American scholar Modi Ge Lenny Miller was proposed. According to this definition, the enterprise value of the company's market value is determined by the value of the stock market and corporate debt market value and composition of the enterprise value of the firm's equity market value. Market Research Market research with domestic situation marketing and promotion are essentially different. Market research is not to sell products, but to market information and consumer information collection, collation, statistics and analysis of the process, even in some of the projects mentioned in the specific product, it is only collecting objective information about this product, rather than In order to sell products. Market research as an industry in the international arena has been a century in China for nearly 20 years. In 2005, the Chinese mainland market research industry turnover of 5 billion yuan, the turnover refers to the professional market research business company and related bodies firsthand turnover. With the development of the Internet and new technologies, market research is often the help of professional online survey system to collect information, process the data, and as one of the main decision-making basis, the market research into the e-age. [1] Edit this paragraph is a market research study procedures SME marketing managers make a lot of confused issues: manpower, neither full-time market research personnel, but there is no separate market sector; financial resources, can not afford a professional market research and market research firm ...... they can not do it, you do not know who is the object you want to please, he was thinking what to do; do not know their competitors in the past, present and future how to do and how to do ...... will. Here, I talk about my little experience. SME market research SMEs generally do not have the responsibility to play an independent and complete market sector, market research work on the duties to play, it was speaking General Manager's Office should do it, some people say the sales department should do it, I think: in the absence of Recent independent market department and the marketing department does not intend to build the case, it is best to make this work to a General Manager's Office, by the full-time staff responsible for the information. This has three advantages: a lot of small and medium enterprises managing direct sales work is done by grasping or concurrently in charge, General Manager's Office as an aide units, it is necessary to grasp the market dynamics for the general decision-making. (2) General Manager's Office and the General Manager of the most close, general manager of guidance to facilitate access to reference market research and market information. 3 General Manager's Office as the company's "central nervous system", by which to plan and execute market research and management of the basic principles of non-contradiction. Of course, in the planning of research activities, must be market-and sales-oriented and fully listen to opinions and suggestions of salespeople. Market Research Market Development in writing before the first chapter first analyzes a sales market,Adidas Predator Lethal Zone TRX FG TPU Metallic Silver Yellow Blue Soccer Cleats, the overall sales volume two, the main breakdown product sales market sales volume II status and characteristics of a regional analysis of two characteristics, the main consumer characteristics analysis Third, the global sales market competition pattern analysis Chapter Chinese sales market analysis selling external environment analysis Section One, two external macro environment analysis, the policy environment analysis Section Chinese characteristics analysis a market size of two, market structure analysis Third, the level of profitability analysis III China a regional sales market analysis, sales analysis of two regional distribution characteristics, the main sales area analysis Chapter China sales channels and sales channel mode research Section II Analysis of a distribution model, close sales channel two, three main sales channels, sales channels, four loose, assisted sales channel sales channel management Section III analyzes an essential element, composition and role of two channel members, channel structure types and characteristics of the fourth quarter sales channel control five forces model analysis one, reward power two, three coercive power, legitimate power four, expertise force five reference force Chapter 2011-2013 Chinese sales market size forecast first major predictor model explaining the basis and two 2011-2013 forecast a sales market demand scale ,2011-2013 ,2011-2013 forecast two major regional demand forecasting three ,2011-2013 new capacity forecast third overall supply and demand in China 2009-2012 pattern analysis one, the next three years the overall supply and demand pattern predicted two, the main factors affecting supply and demand pattern analysis Chapter Chinese views and recommendations by the first aspect exclusive sales channel analysis of a design elements and techniques, sales channels designed primarily two core areas, selling Channel Control mode analysis suggested a second sales model, sales model summarizes two, sales model strategy Edit this paragraph periodical information unit in charge of academic journals: Henan Bureau of Statistics

 

Organizers: China Henan Statistical Information Center Editor: SONG Cai Liang Issues: Monthly Folio: 16 Start time :1983-01-01 Youfadaihao :36-12 Price: 8.00 Price: 96.00 national unity ISSN :41-1348 / C International Standard Serial Number 1672 -4216 About Journal "Market Research" was founded in 1983, is a domestic public offering comprehensive academic journal of economics, by the Henan Provincial Statistics Information Center sponsored by the China Market Information Survey Association, Henan Industry Association of investigation, the Department of Chinese Knowledge Network, WanFangDATA, Chinese core periodicals database selection, VIP Information Network, China HowNet full-text journals and other sites. Journals main sections are regional economy, data warehousing, information dynamically, to express their views, opinions comment, theoretical approach, enterprises. A major issue. Economics, management science and other disciplines theory and practice of experts and scholars of the latest research results. (2) planning, finance, financial, insurance, accounting, advertising and other areas who line with practice writing the manuscript. 3. Culture, education, health, communication, publishing, logistics, energy, transportation, construction, information, manufacturing, legal persons and other areas where the industry to explore market based economic environment the emergence of new problems, new challenges, new phenomena around " Large market philosophy, "summed up his market planning, creative, marketing, management and other aspects of success or failure. Purpose of the magazine relying on the rich, detailed and authoritative survey data, the use of advanced scientific methods and techniques, reflect the status of the various market segments, dynamics and trends, in-depth analysis of the hot spots, focus, difficulties and doubts; to study the market, create a market, market development as the main line, all-round display industry style, and actively work on market-looking reports accurately capture a new, valuable market information. She will melt policy, authority, guidance, practical as a whole, the idea of ​​party and government leaders at all levels to become carriers, market research advisory bodies, colleges marketing professionals, experts and scholars research results show window, specifically in marketing enterprises, policy makers, implementers working reference, the elite of various markets, marketing expert working platform for the exchange [2]. Audience relevant government department heads, market research institutions, colleges of experts, academics and students of marketing professionals, enterprises and institutions engaged in market research leader, marketing and consulting units marketers. Market research Indexed / Impact Factor GAPP core journals included: Chinese core journals (1992) Edit this paragraph Instruction a, contributions may be handwritten, floppy disk. If you write with a pen or a ballpoint pen, graph paper required transcription clearly not use non-standard characters, a variety of symbols to be precise, clear; Second, the final manuscript must indicate the author's name, full mailing address and contact details; Third, Contributions words shall be controlled at 3500 words or less; Fourth, the measure shall be adopted in legal units of measurement, and in accordance with the "PRC legal units of measurement using the method of" execution; Fifth, the proper use of punctuation, the specific use in March 1990 in accordance with the State Language Working Committee, People's Republic of Press and Publication Administration issued revised "Punctuation"; six, contributions drawings should be clear mission, and notes. Digital picture resolution 300 lines or more required; seven, editorial contributions have deletion rights on, if not agree with excision please indicate; eight, three months who have not received Notification of acceptance, rejection in principle can handle their own Articles ; nine were hired publication of the manuscript that was selected (CD), "Chinese Science and Technology Periodical Database> and" Superstar library "includes royalties paid their royalties, no extra royalties. If the author does not agree, please specify.