Marketing Executive

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Book Information Introduction Contents Edit this paragraph book information marketing execution

 

Author: Hu Lijie, edited by Tian Yu Publisher: Enterprise Management Press [1] Published: 2010-2-1 Words: 288000 Folio: 16 ISBN: 9787801971531 Price: Edit this paragraph ¥ 45.00 Introduction When different companies with the same or similar strategies, the effect is very different, the great might be: marketing organization's ability to execute differences! when most companies have learned how to conduct market analysis and development of marketing plan, the most important difference between enterprises lies in who can put in place more marketing plan execution. Marketing execution Marketing has become the key to the success of Chinese enterprises. Book marketing management, business process reengineering, organizational behavior theory, in order to combat corporate marketing as a starting point. Combined faction in the marketing area of ​​professional services for 15 years, more than 20 industries, 300 consulting and training programs of professional experience. On how to improve marketing execution,Adidas Predator Lethal Zone TRX FG TPU White Skyblue Volt Soccer Cleats, from marketing, organizational design, critical business processes,Online discount stores On Sale Nike Air Force 1 Mens Blue White Black shoes , marketing, information systems, leadership, four aspects of a more detailed exposition, and is accompanied by a large number of actual cases. Edit this paragraph Contents Preface: easier said than done first chapter planning and execution,2013 Football Boots Soccer Cleats ShoesAdidas F50 2012 Micoach Cleats FG Green Black White , one less place to execute the plan "in place of the implementation of" competitive advantage achievements in place proper planning and execution of marketing success is to place two elements work to become part of the culture heritage poor implementation of the system sick implement the work will focus on improving marketing execution, marketing management system is to improve the operational efficiency of the business process chapter - to establish a customer-oriented and efficient internal service chain from a process perspective why the business process impact marketing execution to customer service as its core business processes Process design should follow the important principles of process design tool for market analysis and customer information gathering, processing and sharing of market research process of new product development process management of new product development process new product launch process of new product development, product pricing process summary and review of new marketing and sales management processes annual marketing plan and budget formulation process sales discount (rebate) policy formulation and adjustment of process selection and sales forecasting process dealers Product price adjustment process evaluation process to provide products and services order management process complaint handling process Returns processing financial and cost management marketing budget monitoring and adjustment process area (office) promotional expenses for marketing approval of settlement processes Reconciliation process of implementing business critical business processes Mistakes process reengineering and optimization process changes the timing of enterprise business process reengineering and optimization of business processes and the implementation of organizational elements and the relationship between IT systems Chapter marketing organizations - business process design and organization system supporting why the marketing organization design will What is the impact of the execution of effective marketing organization marketing organization poorly designed three performance how to design your marketing organization organizational design must answer four questions affecting key factor in the design of marketing organization marketing the five basic principles of organizational design multi-product, multi-brand marketing organization design how to regional marketing organization authorized the construction and operation of the marketing organization how to organize and adjust how to resolve conflict how SMEs sector to gradually improve the marketing organization Chapter Marketing Management Information System - Investment support efficient business processes, technology platforms IT as a strategic and health systems should focus on the details of the system set up to improve the efficiency of execution with the system to create service differentiation building your own business management information systems from the overall perspective of information technology IT five basic principles of several information management system out briefly customer relationship management information system IT Construction Errors or tools for leaders is bound? How to effectively avoid the "IT black hole" Who led system design, marketing department or IT department? CHAPTER improve marketing execution leadership role in the quality of leadership to fully understand your business adhere to the principle of seeking truth from facts science's ability to set goals to lay the basis for cooperation and collaboration of men and legal concerns of the whole team and not just execution personal leadership of the executive power of supervision and control of the implementation process effectively communicate how the use of personnel hiring marketing elite training to improve the marketing staff's ability to operate as a fundamental how to maintain and incentive marketing elite References Conclusion: paid study of the "happy life "