Product Line

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product portfolio concepts related products (portfolio) width of the product line length product (combination) product line depth analysis of the correlation analysis of product sales and profits to increase the length of the project location to shorten the length of the length adjustment Expand Edit this paragraph portfolio of product mix, usually by a number of product lines. Product line is a series of similar products. A product line that is a

product line

product categories, by using the same function,Online discount stores On Sale Womens Nike Free 3.0 V4 Grey shoes , to meet the needs of similar specifications, models, colors and other different projects consisting of several products. A product item, is an enterprise product catalog listed in each product. Product mix width refers to the product portfolio contains the number of product lines, including product line, the more wide; product mix depth, refers to the products included in each product line item number,2013 Football Boots Soccer Cleats ShoesNike Mercurial Vapor IX FG Pink Purple Green , product items included The more, the product line deeper; product portfolio correlation is defined between various end-use product lines, production conditions, sales channels, etc. interrelated levels, different product mix there are different degrees of association. Edit this paragraph concepts related products (portfolio) has a width refers to the number of product lines. If a company has as detergents, toothpaste, bar soap, disposable diapers, toilet paper, then it has a width of 5. The length of each line of products within a product line called the number of items subject to the length of the product line, of course, if a company has multiple product lines, the company can be combined length of all product lines, to get the total length of product portfolio, the company can be obtained by dividing the width of the average product length. Product (portfolio) depth within each production product catalog number of varieties is called the depth of product mix, such as a certain brand of toothpaste with a variety of taste and flavor, which constitute the depth of the toothpaste. Product line correlation different product lines in terms of performance, usage, channels, etc. may have some degree of association, called correlation. These four aspects to determine the appropriate product strategy provides a basis. Edit this paragraph analysis of sales and profit analysis This analysis is important that every item on the product line sales and profits on the total extent of the contribution determined. General

product line

can be calculated for each product line projects accounted for sales and profit as a percentage of turnover. For example, there are certain pieces of an enterprise product line product line item A total sales accounted for 50% of the total profits of 40%; Project B 30% of total sales, accounting for 30% of profits; item C of the total the proportion of the total sales volume of the total profits are 10% and 10%; D projects with total sales, respectively, the proportion of total profit of 5% and 15% plan; Item E total sales and total profits proportion was 5% and 5%. For businesses, we should focus on operating profit than the major product items, a small proportion of the profits of product items may not be as a business focus. In the above example, projects A, B and Project D Project profit margin product lines account for 85% of the total, so in other environmental factors permitting, these three projects can be operated as an enterprise focus. Product line profit is too concentrated in a few projects, means that this product line is less flexible, experiencing a strong competitor challenges often be greatly affected, therefore, enterprises should put as much as possible profits evenly distributed across multiple projects. Products Products Projects Projects positioning is to determine the positioning of the company's products and competitors' products project projects in the competitive market place. General product items can be positioned to analyze. Edit this paragraph length adjustment to increase the length (a) Project location map to product development in the gap. Increase the number of items you can uncover unmet

product line

that part of the requirement to carry out, because competitors do not exist, the first to occupy the market is very high. (2) to locate items in the weak links in the diagram expansion. Looking competitors unstable items, and then prescribe the right medicine, the development of new projects. Shorten the length of the line sometimes shorten the length of the product line would bring the total profits increased, this is because cuts accounted for a small proportion of the profits of the project,2013 Football Boots Soccer Cleats ShoesAdidas AdiPure IV TRX FG Green Black , can save costs, focus on strengths development projects accounted for more than a major profit. Low profit or loss reduction project is to focus on good operating profits high proportion of the species, cut competition at a disadvantage because of product items found competitors in the same project, a significant advantage, enterprise project continue to decline And through the efforts of enterprises and can not compete with them. This avoids useless inputs.