Social effects of advertising

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Assessment Methods Assessment Assessment Method according Edit this paragraph advertising social effect evaluation method is divided into two cases. First, the short-term measure social effects of advertising, can be used before, after the measurement. Before and after exposure to advertising through to consumers in cognition, memory, understanding and attitude differences in response compared to determine a short-term social effects of advertising. Specific operating means and determination advertising campaign much the same way. The second case is the determination of long-term social effects of advertising, which requires the use of more macroscopic,Nike5 Boots, comprehensive, long-term tracking survey methodology to measure. Long-term effects include short-term effect of social studies, but also much more than that, taking into account the complex social environment ad produced social effects. More research in this area belongs to the humanities category. Edit this paragraph assessment based on determination of the social effects produced by advertising, a comprehensive study should be evaluated. The basic social consciousness based on certain conditions, political opinions, legal norms, ethics and cultural and artistic standards. Different social ideologies, adjustment, restricting the standard is not the same. Meanwhile, the determination advertising social effects are often not quantified. Because social effects is not possible to simply measure a number of indicators to mark numbers. It is necessary to have identified or through some basic rules to conventional measurement and evaluation, but also other social factors combine comprehensive evaluation. Advertising social effects assessment is based mainly in the following areas: 1. Authenticity of the information conveyed by advertising content must be true, it is the determination of the primary social effects of advertising, the advertising impact and role play, should be established on the basis of real, realistic appeal to the target consumer businesses and products (services) of the relevant information on the business situation, the product (labor) effect performance, etc., must comply with the facts of the original, can not be false, misleading. If the content of advertising appeals fraud, and that the resulting social impact will be very bad. This is not only against the interests of consumers, but also reflects the social ethics and spiritual levels. And truthful advertising, not only for economic development, social progress reproduction, but also reflects the noble social habits and moral character. Therefore, testing the authenticity of advertising, is to examine the social effects of the most important advertising content. 2. Advertising must comply with national regulations and policies and government regulations and policies of the various regulations and requirements. Advertising regulations to strengthen the campaign's management to ensure the normal and orderly campaign in orbit, is a common practice around the world. Management and regulatory constraints, authoritative, normative, general and mandatory features. In general, each country's advertising codes apply only to specific areas of the country, such as China in February 1, 1995 start of the "PRC Advertising Law" is applicable to our territory (mainland) all within the campaign The most authoritative specialized legal. While some are international conventions such as the nature of the rules of regulations can be internationally accepted, such as "international commercial advertising industry guidelines" is the world's various countries and regions must comply. 3. Ethics in a certain period, certain social and economic foundations of ideology under the people want to be subject to appropriate ethical aspects of the ethical constraints. Transfer the contents of the advertisements and the use of the form, but also ethical standards. Comply with social norms advertising should also be ethical advertising. An ad even if legally true, but it may have a negative thing to society caused to consumers one way or another, including psychological and physical damage, such advertising is not ethical requirements. As hinted consumers blind pursuit of material comfort, misleading spoiled children ostentatious and so on. From the social construction of spiritual civilization to the height of understanding, from the need to purify the social environment, good for people's physical and mental health standard to measure. 4. Campaign is also a cultural and artistic creative activities, advertising is actually a cultural and artistic works of crystallization. This aspect of advertising for evaluation, due to various factors, different regions, ethnic embodied cultural identity, customs, customs and values ​​vary, and thus also have different criteria. Overall, the ad should have a positive social and cultural role in promoting, promoting artistic innovation. On the one hand according to comply with some of the common human artistic standards, on the one hand from the region, the nation's reality, considering its particularity, measured assessment. In our country,adidas f50 2013, depending on the content and form of advertising appeals organic unity to see whether it can inherit and carry forward the national culture, reflecting national characteristics, respect for national habits; look by the use of artistic means and approaches contribute to cultural development, such as language, pictures, images, text and other performance factors is healthy, elegant,Adidas Adipure IV, abandon all vulgar things. Also depend on whether scientific, rational absorbed foreign advanced creative methods and forms.